12 Jun 2025
Share this post
The Allure of Thai Soft Power Shines Bright in Washington, D.C. at the Spring Meetings 2025, Showcasing Readiness as Host of the Annual Meetings 2026
The Spring Meetings 2025, a premier global forum organized by the International Monetary Fund (IMF) and the World Bank Group (WBG), concluded on a high note in Washington, D.C. The meetings brought together global leaders to exchange views on pressing economic and financial issues, including inflation, debt, and climate change. It also served as a valuable opportunity for Thailand to demonstrate its active role in fostering international cooperation to address these global challenges.
Moreover, it was a moment of great pride for Thailand to leave a lasting impression on delegates from IMF and World Bank member countries by showcasing its rich cultural identity. A key highlight was the cultural exhibition booth themed “Thai Textiles,” presented by the Ministry of Finance and the Bank of Thailand. This initiative was a powerful expression of Thailand’s Soft Power—an essential driver in elevating the country’s global presence, while also reinforcing Thailand’s readiness to host the IMF-WBG Annual Meetings 2026 in Bangkok.
Kristalina Georgieva, Managing Director of the IMF, extended her congratulations to Thailand on being named the host of the IMF-WBG Annual Meetings 2026, stating “Thailand made a remarkable impression with its presentation of unique art and culture during the Spring Meetings 2025. This reflects the country’s capability and readiness to host the upcoming Annual Meetings in Bangkok—marking the second time in 35 years that Thailand will assume this prestigious role. I extend my heartfelt congratulations and have full confidence that Thailand’s hosting of the event will be a powerful opportunity to demonstrate its strengths as a regional hub for economy, tourism, and transportation. This, in turn, will generate significant economic value and promote inclusive, sustainable development on all fronts.”
At the Spring Meetings 2025, the Ministry of Finance and the Bank of Thailand, in collaboration with various sectors, showcased the exquisite charm of Thai culture to an international audience through a rich sensory experience—sight, taste, scent, and sound. One of the highlights was the celebration of Thai silk, a living embodiment of cultural heritage and sustainable wisdom.
Thai Silk: A Legacy Woven into Life
Clothing, one of humanity’s four basic needs, serves not only practical functions but also reflects a community’s way of life, history, beliefs, and craftsmanship. Each region’s traditional garments tell stories through their materials and motifs, narratives of spiritual and cultural values passed down through generations. A central feature of the exhibition was a showcase of traditional Thai silk, presenting the full life cycle of silk production, rooted in harmony with nature, from silkworm farming and natural dyeing to the creation of culturally and economically valuable textiles. This exhibition underscored the importance of preserving local wisdom while promoting sustainable development.
Another key attraction was the “Thai Textile Map,” which artistically represented Thailand’s regions through their signature fabrics:
The exhibition also featured award-winning contemporary Thai textile designs by emerging Thai designers. These modern interpretations seamlessly blended traditional elements with modernist aesthetics, breathing new life into Thai dress. The innovative creations resonated strongly with visitors, leaving a lasting impression and highlighting the vibrant future of Thai fashion rooted in cultural heritage.
Thai Music and Dance: A Gateway to Lasting Impressions
Traditional Thai music and dance are powerful forms of storytelling, expressing history, beliefs, values, and the way of life passed down through generations. These art forms offer a priceless reflection of Thailand’s cultural richness. At the Spring Meetings 2025, audiences were treated to vibrant performances that engaged all the senses. A traditional Thai ensemble, featuring instruments such as the khim (hammered dulcimer), ranat ek (xylophone), klong (drums), saw u, and saw duang (string instruments), delivered lively and captivating music, ranging from classical pieces to folk melodies. Accompanying the music were exquisite Thai dance performances by the Somapa Thai Dance Company, who presented two culturally significant routines to an international audience:
A Taste of Thailand: Culinary Diplomacy at Its Finest
The Thai food served at Spring Meetings 2025 was more than a gastronomic delight. It was a cultural journey delivered on every plate. Signature dishes such as fragrant Moo Satay, spicy Yam Ruam Mitr (mixed Thai salad), crispy-yet-tender Tao Hoo Tod (fried tofu), and the world-renowned Massaman Curry, named “the most delicious food in the world” by CNNGo in 2011, offered guests a multisensory introduction to Thai cuisine.
Each dish reflected the core elements of Thai culinary art: the delicate balance of flavors, the thoughtful selection of natural ingredients, and the deep-rooted cultural values behind each recipe. These culinary experiences not only left a memorable impression but also sparked global interest in Thai food, opening doors to greater economic opportunities, from food exports and gastronomic tourism to business ventures by Thai entrepreneurs on the world stage.
The cultural exhibitions, performances, and Thai cuisine presented at the Spring Meetings 2025 served as a compelling expression of Thailand’s Soft Power. They offered delegates from around the world a unique and immersive experience of Thai identity, elegance, and charm. As Thailand prepares to host the IMF and World Bank Annual Meetings in 2026, these efforts reflect not only national pride but also the country’s readiness to take the global stage—celebrating heritage while embracing international collaboration.
For media inquiries, please contact:
Ogilvy Group (Thailand)
Eakkapop Panthurat
Phone: 061-154-4616
Email: [email protected]
Share this post
Discover more news and updates about 2026 Annual Meetings and Thailand's preparation for this significant event.
Thailand is actively building momentum as the host of the 2026 Annual Meetings of the International Monetary Fund (IMF) and the World Bank Group (WBG) from 12–18 October 2026, at the Queen Sirikit National Convention Center in Bangkok. This landmark event marks Thailand’s distinguished return as the host after 35 years, reinforcing the nation’s unwavering commitment to fostering global cooperation and sustainable development within the international financial community.
Read moreLet’s take a closer look at the Bretton Woods Conference, which marked the beginning of major international financial institutions we’re all familiar with the World Bank and the IMF. These organizations have been supporting the global economy for over 80 years.
Read moreSoft Power is a term we often hear, and it holds significant influence in today's world. It refers to the use of cultural elements—such as food, lifestyle, and beliefs—to present and promote a positive image that resonates with audiences globally. For Thailand, Soft Power has become an essential tool in enhancing its economic value and showcasing its unique identity on the international stage.
Read more